@article{oai:matsumoto-u.repo.nii.ac.jp:00000428,
 author = {清水, 聡子},
 journal = {松本大学研究紀要, The journal of Matsumoto University},
 month = {Jan},
 note = {application/pdf},
 pages = {141--146},
 title = {マーケティング・リサーチの必要性とその意味},
 volume = {3},
 year = {2005}
}